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La Alcuza — Brand Identity
Date
September 2025
Project type
Visual Identity & Branding
La Alcuza is a traditional olive oil mill that has been producing artisanal olive oil for several generations. Despite the high quality of its products, the brand has historically maintained a low public profile, as its harvests sold easily without the need for structured or consistent external communication.
Today, the company is undergoing a generational transition, with younger members taking over the business. Aware of the need for a contemporary and relevant communication strategy, their goal is to grow significantly over the next three years by increasing production and expanding into international markets.
This project was completed as part of my Master’s program at La Gauss (2024–2025).
