MINI Cooper 100% Electric — Marketing Campaign

In response to the automotive industry’s shift toward electric and hybrid vehicles, MINI proposes an annual campaign focused on its most environmentally friendly models.

The project consists of developing the visual identity of the campaign through three poster designs, each using clearly differentiated composition techniques. The campaign centers on one selected eco-friendly model and is conceived as a continuous visual system, ensuring a cohesive aesthetic across all pieces while reinforcing a strong creative concept.

This project was completed as part of my Master’s program at La Gauss (2024–2025).